Sale For Distribution & Communication Co. Ltd.was incorporated in February 2008 as a closed Joint Stock Company, to lead distribution services for Saudi Telecom Company (STC). Aiming to refine distribution of Al Jawal Services (Recharge, Electronic Recharge and SIM Cards) and gain from economies of scale, the consortium of Interkey, Zajoul, ATC (Salam), Vodatel, i2, Horizon Orbit, Nasco, Al Shaikh and Network Lines officially came to exist as a single entity. From inception, the company was dedicated to maintaining sustainable competitive  advantage for STC by leveraging its positioining and capabilites to drive growth. Within one year of operation, we have firmly established ourselves as a leading force, serving over 15million satisfied subscribers and generating a healthy turnover reflecting +12% growth vs. 2007.