SALE Bahrain was established in 2009 as part of a strategic move by SALE Group in relation to STCs successful bid for the 3rd GSM license in Bahrain. SALE Bahrain became instrumental in the launch of VIVA Bahrain in March 2010 and in record time built a world class distribution network for SIM packs and Recharge, as well as recruiting, training and managing more than 100 talented young Bahrainis to serve customers in the VIVA branded retail shops.

Since its launch, VIVA has grown tremendously and is widely recognized as an out of the ordinary success story within the regional telecom sector. Within just three years, the company has managed to gain a market share leader position in most areas and largest Telecom distributor in the Bahraini Market. As VIVA?s exclusive sales partner, SALE has several times been applauded for its key contribution to this success, and has continuously expanded its presence in distribution, retail and other sales channels.


  • Exclusive Retailer and Distributor for VIVA Bahrain
  • Over 300 employees
  • Operating 20+ VIVA retail outlets
  • Covering entire Traditional Trade universe in Bahrain with 3000+ outlets
  • 2600 outlets covered by EVD network.
  • More than 200 cash registers in Modern Trade accounts connected to SALE?s Electronic Recharge platform