Sales Distribution Channel maintains its competitive advantage by maintaining a profitable high-quality operation. Building on the fundamentals, the unit aims at mapping the best routes to success, whilst developing and strengthening service capabilities.

We have increased portfolio relevance by expanding and optimizing the installation and activation of EVD (Electronic Value Distribution) solutions across the Kingdom.

Deploying robust FMCG route management techniques to the 50,000 or more outlets we service in KSA, Sale operates the largest mobile sales-force for both, card Distribution and the latest in electronic services (EVD).

Working with the market leading distribution specialist means relying on the fact that we interpret customer needs and market trends accurately to provide the most relevant technology, services and knowledge to grow our Clients businesses.


Wholesale Trade

        • More than 11 branches across the KSA
        • Appealing trade margins to wholesale customers
        • Loyalty program

Traditional Trade Channels

        • More than 350 salesmen operating from 27 branches across the KSA
        • Directly covering more than 20,000 stores daily
        • An EVD network in more than 15,000 POS
        • Attractive trade margins to traditional trade customers
        • Loyalty program
        • Attractive Incentive Schemes

Modern Trade

        • Sale is the first to secure more than 1800 checkouts across Modern Trade (Panda, Othaim, Geant, Carrefour)