Sale’s Retail channel is a key development area to attract new customer segments. By deploying the right network of stores while also featuring a mix of attractive services and products to appeal to each segment, Sale gives customers exactly what they are looking for.

Customers seek convenience, quality, service and value in one package. For this reason, we continually endeavour to meet and exceed their expectations by offering customers a one-stop-shop solution combining the Retail expertise and offerings expected from a market-leading organisation.

We are focused on increasing Retail channel contribution by diversifying the product mix and increasing customer interaction. By taking a dynamic and advanced approach to retailing STC’s products and services we seek to offer customers a quality lifestyle retailing experience rather than just simple products.