Nick Di Marzo - Chief Executive Officer
Nick Di Marzo has over 2O years experience in various senior leadership positions throughout the Middle East and Asia-Pacific regions, bringing with him a wealth of sales, marketing, commercial and operations skills from some of the world's leading telco operators. Recent Middle East positions include GM - Consumer Division & Head of Mobiles, Internet and Fixed Products for market leader Batelco, in Bahrain. Prior to which he was heading Retail Nawras, Oman's 2nd mobile operator. Other leadership roles include Director - Retail & Distribution for market leader Telstra in Australia, Regional Director - British Telecom Wireless in Asia, GM - South Asia for Cable & Wireless, as well as Director - Retail for Virgin Mobile, Asia.

Nick Di Marzo is qualified in Engineering and Marketing, and is married with 3 children. 

Sonny Sharma - Chief Financial Officer
Sonny Sharma has over 15 years of international experience in the Telecommunications industry working in the United States and the Middle East region in senior Finance and Operational roles at various telco organizations. As COO of VTEL Holdings, he was responsible for major acquisitions in Africa and Caribbean region, prior to which he was heading Group Finance at SAB Holding Inc. and Xpress Telecommunications - the first iDEN operator in the Middle East; Other leading roles include CFO - Zain Jordan, Sprint and Century Tel, US.

Sonny has a MBA in Finance from the University of Memphis and BS from Rhodes College.

Khalid Kayal - General Manager of Marketing 
MR. Khalid Kayal is the Director of Marketing at Sale for Distribution and Communication Company. Mr. Kayal has held leading positions in key multinational FMCG companies namely Unilever, Kraft, and PepsiCo and gained substantial and extensive experience in marketing and management with an in-depth understanding of the consumer base in the GCC and wider Middle East.

In recognition of his significant achievements, Mr. Kayal has received several GMR and Unilever Excellence awards. He holds a double major degree in Management and Marketing from the University of Portland in the United States. Mr. Kayal graduated with honors and was recognized with academic excellence. 

Sean Casey -General Manager of Retail 
Sean Casey is the Director of Retail at Sale Distribution & Communication Company. Sean has an extensive background and in-depth understanding of the IT and telecommunications business, particularly in the retailing and sales of telecommunications products and services. Prior to joining Sale Co, Sean worked within the Australian Telecommunications Market. Sean worked for many years with Telstra, the National carrier of Australia and was the Director of Branded Retail for that organization. Sean drove the advancement and development of Telecommunications Retailing for Telstra for a number of years. Sean also worked for Vodafone in Australia as a Consultant for their Consumer Distribution strategies. With the creation of the Vodafone and Hutchison (3) Telecommunications business (VHA) Sean served as the National Retail Manager for the Vodafone and Three (3) brands in Australia.

Hisham Malhas - General Manager of Sales and Distribution
With over 15 years of progressive experience across the Middle East, Hisham Malhas has played an instrumental role in the success of organizations such as Kraft Foods, Gillette and Chupa Chups. Hisham brings with him strong cross functional experience throughout Sales, manufacturing, marketing, supply chain, finance and distributor management. Prior to joining Sale-co, Hisham, held multiple roles with Kraft Foods as Business Director KSA, General Manager Nabisco Factory and Member of The board of Directors for Kraft Foods GCC. Other leadership roles included Business Director for Chupa Chups GCC (Saudi, UAE, Kuwait, Bahrain, Qatar, & Oman) as well as Egypt.

Hisham is qualified as an Engineer, and is married with 3 daughters.

 

Ahmad Mattar - General Manager of IT
Ahmad's has assimilated wide ranging IT experience with a raft of top-level assignments across numerous industry sectors like Banking, Oil & Gas, Manufacturing and Government. He commands over 16 years of seasoned business consulting experience handling strategic IT programs for PWC Logistics, Al Rajhi Bank, Riyad bank, NCB and the Saudi Arabian Monetary Agency (SAMA). Consulting for Anderson Consulting, Newtek & Ejada, Ahmad has built up un-rivaled expertise in deploying turnkey ERP projects in mid to large size corporations. He is an engineer by profession and has invested in extensive training programs to stay abreast of the latest technology trends.

Ahmad is an engineer by profession and married with 6 children.

 

Ibrahim Al-Amer – General Manager of HR
Mr. Ibrahim Al-Amer is the Director of Human Resources at Sale for Distribution & Communication Company. Al-Amer has more than 15 years experience with major local and multinational companies from various industries such as; Retail, FMCG, Manufacturing, Real Estate, Construction, Aviation & Entertainment, which has enabled him to add great value to SALECO. The last position Ibrahim has held was the VP-HR for Al-Othaim Holding Company, and was the HR Manager of Al Safi-Danone prior to that. Ibrahim was the HR Manager for NAS Aviation Company, and was also the recruitment Manager for Almarai. Mr. Al-Amer also served at AEC Company as a Personnel Manager. Ibrahim holds an MBA Degree from the University of Hull-UK, has also attended several professional training courses from accredited local and international institutes

Hicham Aouda - General Manager of Supply Chain
Hicham Aouda heads Supply Chain at SaleCo and brings with him 15 years of regional expertise with Procter & Gamble. He has held leading positions in Manufacturing and Supply chain in North West Africa, Eastern Europe and the Arabian Peninsula.

Hicham is an Industrial engineer, graduated from the French "Grandes Ecoles d'Ingenieurs" and also has a MS in Computer science from the University of Nancy, France. 

Waleed Gazzaz - General Manager of Enterprise Business
With 18+ years of amalgamated experience in Information & Telecommunications, sales and marketing, general management and leadership positions, Waleed brings a unique blend of skills and expertise geared to startup and turnaround businesses in Saudi Arabia. Recent positions include General Manager of Arabian Computer Projects Co. Ltd., part of the Juffali group, prior to which he played lead roles in launching Mobily, Saudi Arabia’s 2nd mobile operator and developing their Corporate & VIP sales Organization. He also held key positions at Saudi Business Machines Co. Ltd., the General Marketing & Services Representative for global giant, IBM WTC.

Waleed Gazzaz is qualified in Computer Science and married with 6 children. 

Soren Laegaard – CEO Oman
Mr. Soren Laegaard is CEO of Sale Oman. He has a wealth of experience in IT and Telecom in both Europe and the Middle East. His global experience emanates from working as a successful professional in the field for 15 years. His former positions include CEO of Boligsiden A/S, Denmark; Special Projects with Batelco, Bahrain; Director of Indirect Sales with du, UAE; Head of Indirect Channels with Nawras, Oman; and Director of Online Channels with TDC, Denmark

Niklas Nielsen – CEO Bahrain

Mr. Niklas launched SALE’s operation in Bahrain in March 2010. After this he concentrated on SALE’s international expansion and launched the Group’s operation in Oman, before he came back in the role as CEO of SALE Bahrain. Niklas previous  experience in the  Middle East and North Africa covered numerous leadership roles such as CEO of Renna in Oman, Sales Director of Nawras in Oman, as well as Management Consultant in Afghanistan. Niklas has  European expertise and held various positions of which the most important ones were in TeleDenmark as Sales Director, Business Enterprise Director, Chief Commercial Officer of TeleDenmark in Poland, and CEO Cash Server in Denmark.