Business Model & Operations:
The Telecom sector in Saudi Arabia is a dynamic and fast growing one and Sale operates at the leading edge. A multi-channel business model enables Retail & Distribution of STC’s varied products and services with the highest efficiencies.
• Whole operations
• Traditional trade (Direct Distribution operations)
• Modern trade operations – Hypermarkets & Key accounts
• Retail outlets
• Electronic Value Distribution
Sale commenced business by consolidating and managing the Wholesale channel. Having secured our market-leading position in this segment, the focus moved to developing the Traditional & Modern Trade channels through Direct Distribution, to improve customer inflows. Currently, 11 Whole & 24 Direct Distribution offices service + 20,000 POS locations across the Kingdom, optimizing trade relations and customer focus. Whilst an agrressive retail expansion plan aims to have more than 200 stores operational by the end of 2009.
By pioneering Electronic Value Distribution services in Saudi Arabia we command the largest footprint.INGEVOUCHER & PAX Technology Ltd. support our IT & Technology teams to deploy best-in-class EVD and POS solutions, promoting growth through adoption of innovative technologies.
Headquartered in Riyadh, Sale is operated by a team of 2,000 professionals. A capable and highly skilled cross-functional senior management team, commanding 100+ years of regional experience in Telecom, FMCG, Finance, Retail and Supply chain is responsible for delivering on business strategy. This unique blend of skills brings international best-practice and expert local market knowledge to bear on the company’s goal. With over60% Saudization in place, the company is a role model in commitment to elevating work standards and creating opportunities for Saudi nationals. We endeavour to be the employer of choice in the Kingdom, enabling ourselves to attract and retain the best quality of workforce.
Infrastructure & Support:
Sale is focussed on growing STC’s Pre-paid Products & Services by leveraging organization-wide excellence. Our retail network provides a clear advantage in geographic reach, enabling practically 100% coverage of the customer base through a steadily expanding network of stores. Numerous formats and optimum locations ensure targeted exposure to our varied customer segments enabling convenient access, backed by quality customer service.
To ensure seamless delivery across the Kingdom, we have invested heavily in a turnkey logistic solution comprising of warehouses and a fleet of 300 vehicles. Centralizing and and automating stock planning for the Retail operation and outsourcing deliveries to professional logistics partners like DHL and Federal Express, has led to a step change in managing retail availability and cost.
State-of-the-art IT & Technology platforms support our operational infrastructure, backed by world-class partners like ORACLE, Cisco Systems, HP, Sun Microsystems & Euronet.
By strengthening our Retail & Distribution channels and diversifying the product portfolio, we are focused on leveraging our capabilites to the fullest.