Sale’s Distribution Channel maintains its competitive advantage by maintaining a profitable and high-quality operation. Building on the fundamentals, the unit aims to map the best route to success, whilst developing and strengthening service capabilities.

We have increased portfolio relevance by expanding and optimising the installation and activation of EVD (Electronic Value Distribution) solutions across the Kingdom.

Deploying robust FMCG route management techniques to the 20,000 or more outlets we service in KSA, Sale operates the largest mobile sales-force for both, card Distribution and the latest in electronic services (EVD).

Working with a Distribution specialist like Sale, means relying on the fact that we interpret customer needs and market trends accurately to provide the most relevant technology, services and knowledge to grow businesses.