Allow me to acquaint you with the thinking that drives Sale and the motivation that guides it.
When it comes to our business, we believe that our reputation is earned by our conduct: What we say is of course important, but how we act on our words, with our products, services and standards, is just as significant. At Sale, doing the right thing is the only way to do business.
We aim to manage every aspect of our operation with ethics and transparency, always upholding our ideals and company values when it comes to the work we do and the decisions we make. Sale is always honest and straightforward; whether we are dealing with our valuedemployees or our appreciated customers, we endeavour to treat them with the utmost respect and sincerity.
Our success is based on our philosophy to be the best value Retail and Distribution channel partner, creating value for our customers and partners alike.
Within just a year of operation, we firmly established ourselves as a leading force, serving millions of satisfied subscribers and generating a turnover in excess of SAR14 billion. In 2008, we witnessed 12% growth over 2007 and we remain committed to similar growth over the coming years.
We are aggressively rolling out a Retail network of +200 stores whilst focusing on consolidating the Distribution channel, driving growth and profitability. Having successfully pioneered Electronic Value Distribution (EVD) in Saudi Arabia, we aim to continue to offer a unique value proposition across all Distribution channels.
Our strategy is to maintain growth domestically in our home base in the Kingdom of Saudi Arabia, and simultaneously widen our operating footprint internationally, commencing with Retail operations in the Kingdom of Bahrain.
We remain committed to being the partner of choice for leading telecom brands focusing on delivering world-class Retail & Distribution standards backed by local knowledge and global expertise.
Mr. Abdulaziz M. Alhoshan
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